SEO is an acronym for search engine optimization, which essentially is the technique of optimizing your web site to receive free, or cheap, traffic in the search engine results pages. Simply put, SEO involves making sure changes are made to your web design and content that make your site more appealing to a search engine’s bots. SEO is one of the most important aspects of running a successful internet business, because if you don’t have a strong SEO presence, your business will go nowhere fast. To date, Google and Yahoo are the most popular search engines that generate a high volume of traffic daily.
Search Engine Optimization can be performed in a number of different ways. Most SEO Consultants uses organic SEO techniques. Organic SEO consists of placing your web pages on web search engines directories, and arranging to have your web pages listed with the relevant keywords. This strategy is considered to be the most effective, but also one of the most costly strategies. Organic search results often do not rank a web page, but rather a company or individual, and therefore spending a lot of money for rankings can be a waste of money.
Search engine optimization can also include paid advertising campaigns.
These campaigns consist of paying to place a website, ad unit, link on search engines and pay-per-click advertising networks. Organic SEO is less expensive than paid advertising campaigns. However, it can take longer for a new website or company to find itself ranked in the top search engines.
On-site optimization is equally as important as Search Engine Optimization.
By increasing a company or individual’s page rank within search engines directories and Search Engines, an on-site optimization strategy can positively impact a business or individual’s business positively. Off-site optimization consists of placing a website on web directories, article directories, blogs, and other sites related to the target market.
Search Engine Optimization, on the other hand, is designed to enhance a web site’s search engine visibility and ranking. SEO improves a site’s odds of being listed in the top results of searches by finding keyword phrases that are frequently used and is done through researching, tracking, and analyzing existing keywords. SEO efforts often include reciprocal linking. SEO, as far as marketing efforts are concerned, does not have any effect on a company or individual’s bottom line.
SEO and Search Engine Optimization work hand in hand for Internet marketing businesses and individuals who have established a presence on the World Wide Web. Search engine optimization allows business owners to establish websites that are specifically geared towards a specific audience and which link back to their primary business websites. Search engine optimization is the general technique of optimizing websites through on-site and off-site techniques such as building in-bound links, writing quality articles for submission, submitting the website URL to search engines, and monitoring and tracking user activity.
Search engine optimization techniques are usually incorporated into Search Engine Marketing, a type of Internet marketing that includes both pay per click advertising and organic SEO techniques. Pay per click advertising is when a company places advertisements on other people’s websites for a specific keyword or phrase. Organic SEO, on the other hand, is all about creating quality content and allowing other people’s websites to link back to the primary business. Search engines have been utilized for decades by Internet marketers as one of the most effective and efficient marketing techniques. The use of search engines continues to increase with every year as Internet users continue to seek information and content on the Internet.
Search engine results are provided not only by popular search engines such as Yahoo!, Google, and MSN, but also lesser-known ones including social network sites, Wikipedia, and other websites that allow users to provide feedback on different topics.
- The process of receiving results from search engines involves more than simply placing advertisements on directories.
- In order for a business to receive a high ranking from major search engines, an online marketing strategy should include the placement of relevant keywords on company web pages and websites.
- For small businesses with limited marketing budget, using popular keywords or niche keywords as initials will help generate extra traffic towards company web pages and websites.